Keywords are specific words or phrases that describe the content of a webpage or social media post.
They are all important for search engine optimization (SEO) and help users find relevant information online.
Here are the steps to conduct effective keyword research for Instagram:
1️⃣ Think of general topics like Instagram Marketing, Social Media Strategy, Influencer Marketing, and Visual Content Creation.
2️⃣ Come up with phrases related to these topics that people might search for, like “Instagram growth tips” or “video content for Instagram.”
3️⃣ Use tools like Google Keyword Planner to find more words and phrases that are popular.
4️⃣ Check how often these keywords are searched for, how many others are using them, and if they match what you’re posting about.
5️⃣ See what keywords your competitors are using to get ideas on how to stand out.
6️⃣ Make sure the keywords you choose match what people are looking for on Instagram.